Main Issues - Trailers/advertisements

• Audiences choose what films to watch based on expectations of particular genre at given classification.
• Audiences have no choice about the accompanying trailers or advertisements shown in cinema which may be very different in tone and content to film they have CHOSEN to see.
• Trailers and advertisements are short and self-contained so borderline material is less likely to be justified by context and more likely to cause offence so classifications may be more restrictive.
• Strong language is not permitted in trailers or advertisements at any category below '15'
• Only one use of strong language is permitted in a trailer or advertisement at '15' and must be neither threatening or aggressive.
• Advertisements for alcohol can be passed at any category but may be more restrictive classification if there are overt attempts to associate alcohol with sexual prowess or a glamorous/ successful lifestyle.
• BBFC is not responsible for exhibition of cinema trailers and advertisements - it is the responsibility of the cinema.